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Ganesh Machinery announced that they have hired Method Machine Tool’s sales executive, Robert Serrano, as their new president, effective January 16, 2017. The appointment follows the recent promotion of former president Harvinder Singh to CEO of Ganesh Machinery. The organizational change allows Robert to advance and guide Ganesh’s overall growth strategies.
“As Ganesh expands, our team continues to evolve. Robert’s vast experience in the machine tool industry brings a different perspective needed for an expansion of this size. His experience building dealer networks in such a niche industry is impressive and we’re excited to see him in action. We’re thrilled to have him on board and have him lead our growth efforts.” –Harvinder Singh, CEO, Ganesh Machinery
Robert has over 27 years of experience working in the OEM machine tool industry with a proven track record of success. He’s worked for several major manufacturing players such as Method’s Machine Tools where he implemented a sales growth strategy that brought the marketing and sales goals to fruition. He led his team in developing tactics to spread company’s presence throughout the West Coast to increase brand awareness. In addition, he has managed key customer relationships, built and executed growth plans, assembled dealer networks, implemented manufacturing training programs, increased revenue and more.