Skip to main content

DMARK Machine & Tool Company has named Robert Serrano as its new VP and General Manager. Serrano has more than 30 years of experience in the machine tool industry. He has worked in executive and technical positions for major machine tool builders and importers including GF Machining Solutions, Tornos Swiss, Methods Machine Tools and Ganesh Machinery.
Robert’s broad experience includes a hands-on background in service and applications, expanding into field sales and sales management.
He has implemented organizational changes and sales growth strategies based in the improvement of marketing tactics.
He has led his team in developing programs to spread the company’s presence nationwide and to increase brand awareness.
In addition, Serrano has managed key customer relationships, built and executed growth plans, assembled dealer networks, implemented manufacturing training programs and increased revenue.
In Robert’s words, “I have known and worked with the team at DMARK for many years, in various capacities.
DMARK is passionate about the support of the customers they serve. I am here help manage that tradition by expanding our offering of high-quality machine tool products, while always improving our sales process.”