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Industry News
Sunnen Products Co.
Launches Rebranding,
e-Commerce Site
Sunnen Products Co. has launched a new global website as the keystone of a brand refresh that caps an period of change and activity for the company. That change includes the acquisition of BTA Heller, expansion of worldwide manufacturing operations and entry into the deep-hole drilling machine market. The new website incorporates Sunnen’s BTA Heller deep-hole drill- ing tools as well as a new e-commerce platform in the early stage of develop- ment.
The brand refresh includes an up- dated Sunnen logo and a statement of the company’s business philosophy: “Partnership, Precision, Performance.”
With as much as 70% of a cus- tomer’s buying journey completed online, Sunnen’s goal was to simplify the buying process, making it easier for
potential customers to find the product as well as the technical and perfor- mance information needed to make their purchase decision, whether it be offline through a sales representative or online ordering. The website thus includes an e-commerce platform for North American customers which is in beta testing now, with wider rollout expected later in 2020. The company plans to make most catalog items avail- able to customers who have registered and been validated.
Sunnen’s core technical competen- cies include automated and manual honing and lapping systems, custom system development and integration, abrasives, tooling, lubricants, and gaging. The BTA Heller acquisition expanded Sunnen’s industry leading honing expertise to include tooling for initial hole creation and other complementary bore sizing and finish- ing processes.
Big Kaiser Enables Buy-
ers to Find, Purchase
Demo Equipment
A new feature of Big Kaiser’s on- line Stock Check now enables buyers to search for discounted demonstra- tion inventory. This category includes nearly 200 boring tools, toolholders and other accessories that have been lightly used for machining demonstra- tions or for trial applications and still perform like new.
“We want to be flexible in support- ing our customers with lower-cost op- tions as much as possible,” says Jack Burley, VP sales and engineering.
Big Kaiser’s Stock Check is used to search products by catalog number or description. Users can apply a filter to see all U.S. inventory or only the quan- tity of discounted demo units available.
“These are like dealer-certified pre- owned cars,” Mr. Burley says. “They
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CNC WEST August/September 2020